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The Team

The Team

With industry veterans at the helm, our team is well able to handle ALL your maketing needs both on and offline. When looking for a company to bring your marketing budget to, consider our executive team...

  • ...Ron started his first web development and marketing company in 1995.
  • ...Alex has over 15 years experience in graphics design and has been using Photoshop since version 4
  • ...Randy has been in Sales and Marketing for over 15 years.
  • ...Roger has been producing quality films and videos since 1994.

With this amount of industry longevity, Higher Spectrum Media is sure to have "been there, done that". Read more about our key players below.

Randy Paul

Randy is our Director of Sales & Marketing. With primary responsibilities for all customer-facing activities Randy drives Higher Spectrum Media's offline marketing functions as well as providing oversight for our Southern California development studio.

With more than 15 years of experience in sales, marketing and purchasing, Randy has been on both sides of the table giving him a deep understanding from a business owner's perspective of how to "ease the pain".

Randy came to the company in 2009 as a part of the merger of Higher Spectrum Media and Targeted Marketing and Media (TMM). At TMM, Randy served as the Director of Operations. Over his professional career, Randy has held a number of sales and marketing positions, focused largely in the areas of general management, business development, marketing and sales. He has also garnered significant personal experience over his career in the areas of direct marketing and advanced multimedia marketing.

Randy and his wife, Tawny, currently reside in Lancaster, California.

Alex Anaya

Alex works from our Kansas City development studio and heads up both our Graphics Design and Creativity Teams. He is responsible for a majority of the graphics and look and feel for our sites.

An original founding member, Alex comes to Higher Spectrum Media with more than 15 years experience working primarily in the non-profit sector. Having been thrust into a place of learning on the job, Alex has developed an intuitively creative ability that outshines even those with many years of class time under their belt.

Alex currently lives in Kansas City, Missouri with his wife, Aimee, and four children.

Roger Morse

Roger heads up our Emmy Award winning Media Studio. His eye popping, inspirational imagery and precise editing have helped him to facilitate the production of films and video work in quality beyond imaginable possibilities.

With nearly 20 years of industry production experience and a degree from Art Center College of Design in Pasadena, Roger has won numerous awards for his work which include television commercials, public service announcements, corporate and commercial events, and independent short films and features. A sought after Director, Producer and videographer, Roger's work has taken him around the globe infusing a creative perspective insuring practical solutions from pre-production through delivery.

Roger lives in Quartz Hill, California with his wife and three children.

Ron Paul

As Founder and President of Higher Spectrum Media, Ron provides top-level leadership and vision for the company as a whole as well as providing project management on all web design projects and online marketing.

With a Mosaic browser and a 14,400 baud modem, Ron started out on his quest to design websites in 1995. During his early web years, he joined up with startup Multimedia Live (now Marketlive) where he was mentored by CEO and Founder, Ken Burke. He continued his apprenticeship at Broderbund Software where he worked as a core developer. Continuing his upward path Ron worked as a Project Manager for Wells Fargo, State Farm, and Autodesk. It was shortly after these stints that Higher Spectrum Media was born.

Ron's core values that have helped to build a successful business are simple:

"Always provide great quality, only settle for the best, and do a job that will make your customers keep you 'Top of Mind' for everything marketing related. Ron firmly believes that "a customer should be a partner for a lifetime, not just for the life of a project".

To maintain his edge in the industry, he has devoted himself to a discipline of contunual learning by studying literally hundreds of books, whitepapers and case studies covering online marketing best practices and advances in Internet development.

Ron lives in San Rafael with his wife, Karen and two boys, John and Joshua.

Mike Birkhead

Mike serves in an advisory capacity to the company in the realms of business management and Internet security ensuring Higher Spectrum Media is continually maintaining best practices for operational management and the safeguarding of our client's data.

Mike brings his many years of consulting experience including the management oversight on 3 million member portal community and over $1B in pass-through revenue for a major healthcare insurer, technical and strategic guidance for online transactions, HIPAA compliance, online security and business best practices. Additionally, Mike contributed to the installation of the infrastructure for the Pacific Bell (Now AT&T) Internet service backbone and launch in California. Mike also served as a catalyst for developing and distributing the original iPhone consumer product in four countries.

A perpetual student, Michael is a graduate of the University of California at Berkeley and holds an MBA from the Pepperdine University Graziadio School of Business Management. He is also a Cicsco Systems Certified Security Professional

Mike lives in San Rafael, California with his wife, Tracey, and two children.