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DRTV Marketing Studio

Higher Spectrum Media - Direct Response TV

Turbocharged with Direct Response Integrated Marketing (DRIM)

Do you remember the first time you saw the SoloFlex Infomercial? We've come a long way since then. But companies have continually found this to be a very successful lead generating source. Consider this, Industry-wide, revenues from infomercials rose from a mere $10 million in 1984 to over $150 billion in 2009.

However, in order to reach your desired ROI, media planning, promotional development, and marketplace execution are primary not secondary factors in achieving brand success. At Higher Spectrum Media, we believe media planning is an interactive process between our clients and ourselves. Which is why we never make assumptions about your customer, marketing objectives and business goals.

We'll work closely with you to understand:

  • Who is the current customer?
  • Who is the target customer?
  • What media offering have you utilized to date to generate your current customer base?
  • What are the best DRTV channels/types/programs to reach a responsive audience?

Only after we have clearly defined these core understandings will Higher Spectrum Media recommend and implement a strategy that will bring your product to market. In this process, Higher Spectrum Media will:

  • Define the most productive target audience segments
  • Identify the highest quality potential customers
  • Qualify and quantify the real business opportunity in each target segment
  • Analyze the efficiency and effectiveness of current programs

What is "Direct Response Integrated Marketing?"

Unlike some DRTV production houses we integrate the client's DRTV campaign with ALL of our other marketing tools. We'll coordinate and integrate radio, TV and Internet campaigns, as well as print collateral and Social Media marketing. Higher Spectrum Media can coordinate live promotions, DJ endorsements and even demo events, so you can target your audience through multiple channels. Higher Spectrum Media can even coordinate your inbound call center and product fulfilment needs. Lastly, and probably most relevant to your bottom line, we'll provide complete ROI analysis, daily reporting and Direct Response consultation so you can be confident your campaign is performing at an optimal level.

Ready to take a deeper look at our DRTV offering? Click on the Get Together link under Contact Us above and one of our Sales Representatives will contact you.link