Recently a nationwide bank has offered a new service to their business customers: an e-Commerce platform!

Excuse us, WHAT!!??

Would you go to a local marketing firm to deposit your money for safekeeping or open a line of credit or a checking account? OF COURSE NOT! Then why would you go to a BANK to set up and manage the marketing and sales division of your business? Being a marketing firm, we see this offering as a bit ridiculous and, at the very least, a major step out of the business scope for a bank. As a side note for those who might be interested: There is no www.higherspectrum.com/banking site and there never will be.

At Higher Spectrum Media, we take e-Commerce and the strategic marketing of these sites seriously. In this section of our site, we hope to give you a better understanding of the eCommerce industry, and why our system is so unique and powerful.

First, we'd like to establish some facts about the eCommerce industry.

• According to the SBA, in 2009 there were 27.5 million small businesses operating in the U.S.
• Although diminishing due to the bad economy, common estimations hold that the average growth of eCommerce is around 25 percent per year.
• According to a survey conducted by Harris Interactive, 81 percent of small businesses that had an online presence during last year's holiday season reached new customers, leading to an increase in sales and profitability.
• Gartner Research Managing VP, Susan Landry, claims that 30 percent of small businesses with a web presence, having fewer than 20 employees, now generate more than 25 percent of their revenue online.
• In the 2010 holiday retail season (November 1st through December 24th), nearly 31 Billion was spent in eCommerce stores and in online sales.

The Bottom line: eCommerce is the name of the business.

...and Business is Good!

So how does an interested company get their products online and start selling?  There are dozens of companies today, including one bank, who provide either a hosted eCommerce solution or an eCommerce software platform. The problem with these two options is that in order to be operationally effective and profitable, they both require a great deal of time and money. Even on hosted, subscription-based systems, the profit-yielding management of the site has proven itself both overwhelming and perplexing to the average business owner.

In this economy, most small businesses are crunched for time and are experiencing the effects of limited cash-flow. Even if the means (spending money on launching and maintaining an online store) seems to justify the end (an additional revenue stream through online sales), there are just no available financial or manpower resources.

Enter Higher Spectrum Media's NetStorz eCommerce Systems (NetStorz).

There are three points in which NetStorz addresses these resource concerns:

Our Overall eCommerce Operation - The NetStorz services are based on a hosted and managed eCommerce platform. In other words, we don't just give you an empty eCommerce back-end and send you out with our best wishes of good fortune. We actually perform, by way of our unique NetStorz Manager/NetStorz Clerk teams, all of the required eCommerce work for a given client. This includes all of  the set up, configuration, and product input. We also handle the security side of things for payment processing to ensure your customer data is safe.

Our Pricing Model - The NetStorz pricing model is based on revenue sharing. Shops that are hosted and managed by NetStorz share in their online revenue at a rate of between 1.5 and 2.5%. Yes there are other companies that use a revenue sharing model. However, NetStorz is the only one we know of that offers a hosted and managed system. Additionally our revenue share is capped at a $695 NetStorz share in a given month.

Our Mastery of SEO and Online Marketing - Higher Spectrum Media is a proven expert in Search Engine Optimization. But we don't just know how to get a site seen on Google, we also know how to get the online consumer base beyond just window shopping too actually clicking into our client's storefronts. Once in the store, we continually motivate and direct the consumer towards a purchase. And once a sale is made, our customer follow-up system allows us to continue to market to satisfied customers, leading to additional and recurring sales.

These points clearly set Higher Spectrum Media's NetStorz eCommerce Systems apart as the best solution for small business, far above any other eCommerce platform.  So, if you've hesitated entering into the world of selling on line due to the resource limitations mentioned above, we can help!  Give our Sales Team a call at 661-877-9555 or fill out our 'Get Together' form and a member of our Sales Team will be in touch.